Beer brand-building

Beer brand-building Sometimes as a copywriter you are asked to write about something boring and paid reasonable money for it. Sometimes as a copywriter you are asked to write about something interesting and paid nothing for it. This is a tale, fortunately for you,...

Farewell midweek drinking

I’m a pretty decent writer. However today I have been a waste of oxygen. I used to enjoy a midweek drink, and even sort of get a kick out of struggling through the next day. It isn’t quite as fun when ineffective = not earning though. Uncommon practice as...