Writing & brand.
Short copy: Love is in the details
With diminishing attention spans, online irritability and seemingly less time than ever to GET SHIT DONE, it follows that there’s more of a focus than ever on getting shorter copy messages right. A bad instruction or confirmation message on a website can leave you...
Burgers on board!
One for the Londoners. Something to redress the balance - why should pregnant women get to hog the cool-badge limelight? Perhaps you're an expectant father. Perhaps you've just completed an impressive eating challenge. Perhaps you're suffering in a carb-coma. Or...
Got somethin’ to say?
Everyone's petrified of a potential customer, employer or collaborator heading to their website's blog or their Twitter feed and finding three years of inactivity. It just doesn't look good. But I'm well aware that business priorities rarely promote kicking back,...
Beer brand-building
Beer brand-building Sometimes as a copywriter you are asked to write about something boring and paid reasonable money for it. Sometimes as a copywriter you are asked to write about something interesting and paid nothing for it. This is a tale, fortunately for you,...
What a Lush experience, Captain
I’ve been known to complain. Like after my girlfriend and I had been shoehorned into a knackered old coach without a toilet for four hours on our return from a three-day festival. And when I ordered a new bath panel and nobody ever contacted me about it, or its...
DIY Festival Branding
So I thought I'd put on a little festival. I like music and getting friends together. But I also like the BRANDING of it all... I'd dabbled last year with this idea - putting on a party at my parents' place 'in the countryside'. In some ways that brought with it even...
Ceefax football match reports
Great little competition from the BBC inviting football fans to submit a 'Ceefax-style' match report to tie in with what would've been the service's 40th birthday: http://www.bbc.co.uk/sport/0/football/29341997 Limitations included a guide of 80 words, 4 paragraphs -...
