Got somethin’ to say?

Got somethin’ to say?

Everyone’s petrified of a potential customer, employer or collaborator heading to their website’s blog or their Twitter feed and finding three years of inactivity. It just doesn’t look good. But I’m well aware that business priorities rarely...

Beer brand-building

Beer brand-building Sometimes as a copywriter you are asked to write about something boring and paid reasonable money for it. Sometimes as a copywriter you are asked to write about something interesting and paid nothing for it. This is a tale, fortunately for you,...

Farewell midweek drinking

I’m a pretty decent writer. However today I have been a waste of oxygen. I used to enjoy a midweek drink, and even sort of get a kick out of struggling through the next day. It isn’t quite as fun when ineffective = not earning though. Uncommon practice as...