Everyone’s petrified of a potential customer, employer or collaborator heading to their website’s blog or their Twitter feed and finding three years of inactivity. It just doesn’t look good.
But I’m well aware that business priorities rarely promote kicking back, reading mags and blogs, having a think about the big wide world, and penning half a dozen thought pieces over the course of a couple of days. Work tends to get in the way.
And employing someone purely to publicly commentate on your behalf sounds risky and, well, expensive.
There’s another way. I’ve seen it. I’ve done it. And it is good.
Check the poster.