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Releasing and promoting music

I finished recording some music earlier this year, and self-released it as an EP. You’ve no doubt heard it, having seen the poster campaign, been flooded with emails and had your social media accounts wallpapered┬áin adverts.

No?

Oh. Err… here it is anyway…

Yeah… so the thing is I probably didn’t make a great job of promoting the release. Having sorted the music, I looked for a guide to releasing it, and didn’t find one that was quite┬árelevant. I suppose that shouldn’t be a massive surprise – the way music’s consumed has changed so much and so quickly. And the way you release and promote music made by a youthful gigging indie band, a bedroom-based grime artist, and an alternative lo-fi doom metal act are probably very different.