I finished recording some music earlier this year, and self-released it as an EP. You’ve no doubt heard it, having seen the poster campaign, been flooded with emails and had your social media accounts wallpapered in adverts.
Oh. Err… here it is anyway…
Yeah… so the thing is I probably didn’t make a great job of promoting the release. Having sorted the music, I looked for a guide to releasing it, and didn’t find one that was quite relevant. I suppose that shouldn’t be a massive surprise – the way music’s consumed has changed so much and so quickly. And the way you release and promote music made by a youthful gigging indie band, a bedroom-based grime artist, and an alternative lo-fi doom metal act are probably very different.